An interview with: Reminiscience

We caught up with reminiscience's Jack Brinn at the company's new home in PROTO on Baltic Quarter, Gateshead. The virtual reality company, set up in 2015, produce and deliver virtual reality experiences for elderly residents in care homes.

What was the motivation behind setting up the business?

Prior to this business we had another working in the elderly care sector.  We saw a lot of people who found it hard to engage and hard to get out into the community.  Virtual reality was a natural fit as it allowed people to engage and explore quickly and easily from the comfort of their homes. It also helps stimulate people who have degenerative memory problems such as dementia which was an added bonus.

What do you specialise in?

Virtual reality stimulation for people in care homes especially those who suffer from dementia.

What makes you stand out from competitors?

We have very few competitors, but I suppose our technology and training in interactions is what lets us stand out.

How have Gateshead council supported you?

Gateshead Council have been brilliant to us, they have supported us with flexible office space and supporting us with our growth.  Along with Newcastle University, the teams at Baltimore House, Northern Design Centre and PROTO on Baltic Quarter have been the largest contributor to our growth.  

Do you have any exciting news to tell?

We are expanding to other cities but happy to have our headquarters in Gateshead.

What are your thoughts on PROTO: The Emerging Technology Centre?

It looks great and a lot of people are talking about it. I think it will be a great draw for people and businesses to explore mixed reality (XR) options.  

What do you think is a common misperception about the North East?

That it's a tough place to do and start a business.  It's true that it does not have the size or market of the south, but it has nicer people, good talent and a great work life ratio.